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FB ADS PRO
FB ADS PRO INTRO
Intro (16:28)
SECTION 1: AD CREATION
The Headline (5:40)
Writing Ad Copy (9 Tips) (8:09)
My Million Dollar Video Script Template (13:38)
The Ad Anatomy - The 5 Parts of Every Successful Video Ad (20:19)
SECTION 2: AD SETUP
How to Set Up a Facebook Ads Account / Connect Instagram Page (1:43)
Setting Up Your Pixel on Your Website
Web Event Configuration and Domain Verification (IOS 14 Update) (3:41)
CBO vs ABO - Which to Use? (2:46)
Choosing Conversion Optimization (Purchase/Lead/View) (4:09)
Setting Budget, Audience Targeting, & Placement (11:44)
Creating Custom Lookalike Audiences (5:10)
Input Headline, Copy, Video, Landing Page (3:34)
IOS 14 - How's It Effecting MY Ads? (3:59)
IOS 14 - Audience Targeting Workaround (3:27)
SECTION 3: AD SCALING
Day 1 - Analyzing Data/Tweaking (10:06)
Day 3 - Analyzing Data/Tweaking (7:13)
Day 5 - International Expansion (17:02)
Scaling Mistake (DON'T DO THIS) (18:22)
Descaling (How I Wasted 1,000) (4:21)
Retargeting Ad Setup (5:36)
Discount Retargeting (How We Doubled Our Revenue!) (6:19)
Overcoming Ad Plateaus (10:01)
Manual vs. Automatic Bidding (4:06)
SECTION 4: CASE STUDIES
Direct Sale vs Lead Magnet (4:43)
The DIFFERENCE between a 5:1 and 1:1 ROI Ad (7:13)
Local Business Sees 20x ROI on $500 of FB Ads (Golf Loft) (16:46)
Why & How to Run Effective A/B Tests (5:44)
Day 5 - International Expansion
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