INTRODUCTION
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DISCOUNTS and DOWNLOADS
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THE R&D
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- 1.1 - My 5 Keys to Success (13:20)
- 1.2 - Market Research 101 (6:14)
- 1.2.1 - Market Research 102 (13:16)
- 1.3 - Structure: Outline Your Curriculum (7:06)
- 1.4 - Scripting Your Lessons (9:57)
- 1.5 - Branding 101 (8:44)
- 1.6 - How to Create a Logo INTRO VIDEO (3:02)
- 1.7 - What Camera Gear to BUY to Film Content (8:39)
- 1.8 - 10 Tips for SHOOTING Tutorials (12:22)
- 1.9 - How to Film a Tutorial with UNDER $1,000 (24:38)
- 1.10 - How to Edit a Tutorial (34:24)
- 1.11 - How to SCREEN RECORD (Screenflow & OBS) (9:19)
- 1.12 - 10 Tips for EDITING Tutorials (14:12)
- 1.13 - CREATE + ANIMATE Graphics (7:52)
- 1.14 - How to Build a Strong COMMUNITY (5:47)
- 1.15 - How to Land PARTNERSHIPS for DISCOUNTS (5:20)
- 1.16 - 7 Ideas for BONUSES to Include (3:09)
- 1.17 - 10 Tips On Talking to a Camera (10:37)
THE INFRASTRUCTURE
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- 2.1 - Setting Up an LLC and BANK ACCOUNT (5:15)
- 2.2 - Setting Up DOMAIN & CUSTOM EMAIL (4:45)
- 2.3 - Set Up EMAIL LIST (Mailchimp Setup) (4:36)
- 2.4 - Build Opt-In Page Using Squarespace ($12/month) (7:27)
- 2.4..1 - Build Opt-In Page Using Mailchimp (FREE OPTION) (3:49)
- 2.5 - Where to Host Course? Teachable vs. Thinkific (9:25)
- 2.6 - TEACHABLE : Signup + Course Branding + Uploading Content (7:39)
- 2.7 - TEACHABLE : Setup Custom Course URL (2:27)
- 2.8 - TEACHABLE : Setup Sales, Checkout, and Thank you pages. (7:36)
- 2.9 - Set Up ZAPIER + Connect Teachable to MAILCHIMP (5:21)
- 2.10 - Setting Up SOCIAL MEDIA (5:51)
- 2.11 - Set Up Affiliate Marketing (AMAZON + KIT.com) (6:00)
- 2.12 - How We Built Our Squarespace Website (Part 1) (14:32)
- 2.13 - How We Built Our Squarespace Website (Part 2) (12:03)
THE MARKETING
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- 3.1 - The 9 Mental Triggers (12:50)
- 3.2 - What Should I PRICE My Course? (15:26)
- Course Pricing Calculator
- 3.3 - My Top 10 Pricing Strategies (9:09)
- 3.4 - How I Made $250,000 On BLACK FRIDAY Week (5:39)
- 3.4.1 - Black Friday 2021 - UPDATED Campaign Walkthrough (15:50)
- 3.5 - WHEN to Launch your Course (4:53)
- 3.6 - The Pre Pre Launch - 7 Ways to Build An Email List (9:46)
- 3.7 - The Pre Launch - Successful Email Marketing Tips (8:08)
- 3.8 - How to Write, Set Up, & Send Emails (Mailchimp) (9:39)
- 3.9 - 9 Reasons Why I Use Webinars (7:10)
- *DISCLAIMER* (EverWebinar + WebinarJam)
- 3.10 - My Webinar BLUEPRINT - Part 1 - Title, Content, Structure (15:45)
- 3.11 - My Webinar BLUEPRINT - Part 2 - Setting Up LIVE Webinars (Webinarjam) (10:39)
- 2019 CCP+FTF WEBINARS
- 3.12 - The LAUNCH! (LIVE Webinar Presentation Tips) (10:33)
- 3.13 - The Post Launch (Follow Up & Close the Launch) (6:06)
- 3.14 - Live vs. Automated Webinars (14:23)
- 3.15 - AUTOMATED WEBINARS Part 1 - Setting Up An Automated Webinar (EverWebinar + Vimeo) (13:54)
- 3.16 - AUTOMATED WEBINARS Part 2 - Analyzing Data - Increase Sign Up, Show up, engagement/retention/purchase rates (13:32)
- 3.17 - Setting Up Wistia (EverWebinar Alternative) (6:31)
- 3.18 - EverWebinar vs Wistia (Funnel Breakdown) (3:23)
- 3.19 - Paid Lead Magnets (5:33)
- 3.20 - How We Use FLASH SALES To Add $50-$100K/Month in Extra Revenue (14:39)
- Case Study - URGENCY (statistics for launching our mini course)
- Case Study - RED vs GREEN buttons? (Call to action A/B testing)
- Case Study - I spent $30k on a Marketing Agency, here's what I learned
- 3D Product Mockup walkthrough (2:30)
- Email Marketing 101 - Reinis Krumins (7 Figure Email Marketing Expert) (28:09)
THE AD ANATOMY
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- 4.1 - The Ad Anatomy - The 5 Parts of Every Successful Ad (20:19)
- 4.2 - The Hook (COMING SOON)
- Brendan Kane - Zero To 1 Million Followers in 30 Days - Hook Point (36:08)
- 4.3 - The Problem (COMING SOON)
- 4.4 - The Solution (COMING SOON)
- 4.5 - The Objections (COMING SOON)
- 4.6 - The Call To Action (COMING SOON)
- 4.7 - Reviewing and Critiquing YOUR Ads (2:50)
- AD REVIEW - Reggie Trimingham - Bicycle Tour Course (12:07)
- AD LIBRARY - Every Ad We've Ever Created
- 5-1 ROI vs 1-1 ROI - Ad Case Study! (7:13)
A/B TEST EVERYTHING!
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- How To TECHNICALLY Set Up and Run an A/B Test START to FINISH (12:44)
- How To Edit A Professional Video Ad - Pro Video Ad Vs. Amateur Video Ad BTS (19:08)
- Pro Video Ad Vs. Amateur Video Ad - The Results! (12:00)
- Mobile VS. Desktop - Should You Separate These In Your Campaigns? (8:44)
- Teachable VS Kajabi - Just HOW Important a Good Landing Really Is (11:59)
THE ADVERTISING PART 1: FACEBOOK ADS
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- 5.1 - Facebook Ads 101: When Should You Start & How Do They Work? (14:45)
- 5.2 - How to Set Up a Facebook Ads Account (1:43)
- 5.3 - Ad Creative: The Headline (5:40)
- 5.4 - Ad Creative: Writing Ad Copy (9 Tips) (8:09)
- 5.5 - Ad Creative: My Video Script Template (13:38)
- 5.6 - Setting Up Your Pixel in EverWebinar (2:36)
- 5.7 - Setting up your Pixel in Teachable (2:46)
- 5.7.1 - Setting Up Your Pixel In Wistia (3:16)
- 5.8 - Set Up A Facebook Ad - Budget & Audience Targeting (11:44)
- 5.8.1 - CBO vs ABO - Which Should I Use? (2:46)
- 5.9 - Set Up A Facebook Ad - Creative: Headlines, Copy, Video/Image (3:34)
- 5.10 - Advanced Facebook Ad Targeting - Creating Custom & Look-a-Like Audience from Email List (5:10)
- 5.11 - Analyzing Data - Day 6 (10:01)
- 5.12 - Analyzing Data - Day 8 (7:13)
- 5.13 - Scaling - Day 11 - Custom Audience from Webinar Sign Ups Email List (8:25)
- 5.14 - Scaling - Day 14 - Custom Audience Using 95% Viewed Content (8:01)
- 5.15 - Scaling - Day 14 - International Expansion (15:11)
- 5.16 - Scaling - Week 3 - Doubling Budget (Don't Do This) (18:22)
- 5.17 - Descaling - How I Wasted $1000! (4:21)
- 5.18 - Retargeting Ad Setup (5:36)
- 5.19 - How to Overcome Your FB Ad Plateau (10:01)
- 5.20 - Manual Bidding (4:06)
- 5.21 - Discount Retargeting (How We DOUBLED Our Revenue in 2020) (6:19)
- 5.22 - IOS 14 UPDATE (Domain Verification and Aggregate Event Configuration) (3:41)
- 5.23 - IOS 14 - How's It Effecting MY Ads? (3:59)
- 5.24 - IOS 14 - Audience Targeting Workaround (3:27)
- 5.25 - Facebook Ads VS YouTube Ads (We Spent $1,600,000!) (19:13)
THE ADVERTISING PART 2: YOUTUBE ADS
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- 6.10 - PART 1 - WELCOME TO YOUTUBE ADS (3:34)
- 6.11 - Intro & Creating a Google Ads Account (2:11)
- 6.12 - Dashboard Walkthrough & Overview (3:47)
- 6.13 - Ad Creation Walkthrough - PART 1 - Goals, Types, and Locations of Ads (5:29)
- 6.14 - Ad Creation Walkthrough PART 2 (11:27)
- 6.16 - Part 1 Conclusion (1:36)
- 6.20 - PART 2 - INTRO TO TARGETING (5:19)
- 6.21 - AUDIENCES - INTRO (2:01)
- 6.22 - Audiences - Creating a YouTube Audience (PART 1) (4:15)
- 6.22 - Audiences - Creating a YouTube Audience (PART 2) (4:55)
- 6.23 - Audiences - Website Visitors & App Users (10:30)
- 6.24 - Audiences - Custom Audiences (11:18)
- 6.24.1 - Audiences - Custom Audience LIVE Walkthrough (16:55)
- 6.25 - Audiences - Audience Insights (9:11)
- 6.26 - Exclusions (4:58)
- 6.27 - Customer Lists - LIVE Application (7:37)
- 6.29 - Audiences - Audiences - AND/OR Targeting Stacking - Narrowing Your Audience (11:25)
- 6.29.1 - Audiences - AND/OR Stacking - Combined Audiences (8:05)
- 6.21 - TOPICS - INTRO (8:39)
- 6.22 - Topics - Walkthrough (6:02)
- 6.21 - PLACEMENTS - INTRO (5:15)
- 6.22 - YouTube Channel Placements - LIVE Application (20:38)
- 6.23 - Tubesift Walkthrough - The Most Powerful Tool For YouTube Advertisers (12:26)
- 6.23.1 - Individual YouTube Video Placements - LIVE Application (16:14)
- 6.24 - How To Exclude Children's Channels (2:35)
- 6.22 - Keyword Planner - How To Find Your Ideal Keywords (10:46)
- 6.22.1 - Keyword Planner - LIVE Application (15:55)
- 6.31 - PART 3 - TRACKING - INTRO TO GOOGLE TAG MANAGER (2:27)
- 6.32 - Creating a GTM Account (7:34)
- 6.33 - Creating Tracking on Your First Ad - The BIG Walkthrough (10:52)
- 6.34 - Setting Up a Purchase Tag & Conversion (9:01)
- 6.35 - Creating a Remarketing Tag (4:17)
- 6.4 - LAUNCH DAY - SETTINGS & WALKTHROUGH (16:07)
- 6.41 - Launch Day -Live Application & Conversion Action Sets (16:38)
- 6.51 - Segments VS. Columns (4:00)
- 6.52 - Segments (6:19)
- 6.53 - Segments - Live Application (11:21)
- 6.54 - Columns - My Go-To Metrics (5:38)
- 6.55 - The TOP 6 Metrics I Use Daily - #6 Saved/Made Me $100,000+ (13:34)
- 6.56 - Automated Rules - How to Avoid Google's In-Efficient Spending (6:53)
- 6.57 - TOP 10 REASONS GOOGLE WON'T SERVE YOUR ADS! (14:03)
- 6.6 - The Reality of a GREAT Hook and it's ROI will Surprise You! (13:30)
- 6.6 - How To SWIPE Your Competitor's YouTube Ads (4:11)
- ONE ON ONE COACHING CALLS
- John Blackburn - "This Ad Has a 20:1 ROI. What Next?" - This Will Fix 90% Of Your YT Ad Problems! (38:08)
- Nic Corbett - "Only 3 Conversions After $100?" (20:03)
- Thomas Brush - "I Made $160K Organically. Now I'm Ready For YT Ads!" (42:06)
- Jan Kl - "I Have 104K Subs, Sub $1 CPC, 37% Opt In Rate, and STILL Losing Money!" (25:31)
- 6.36 - GTM Setup START to FINISH - Live Walkthrough (11:39)
- 6.42 - Campaign Structure - Campaigns, AdGroups, & Ads (6:33)
- 6.17 - 2022 UPDATED INTERFACE - What's Changed? - Full Walkthrough (23:12)
THE SCALING
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days
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- 7.1 - Quantification - The #1 Key To Scaling! (9:38)
- 7.2 - Weekly Reporting Template (9:08)
- 7.3 - (COMING SOON) Monthly Reporting Template
- Weekly Report Example from $80k Week at FTF
- 7.3 - Time Management - 10 Tips to 10x Productivity (Part 1) (12:57)
- 7.4 - Time Management - 10 Tips to 10x Productivity (Part 2) (12:45)
- 7.5 - Organic Traffic: How to Build a Youtube Channel (Part 1) (15:15)
- 7.6 - Organic Traffic: How to Build a Youtube Channel (Part 2) (15:23)
- 7.7 - (COMING SOON) Customer Service: How to Create Raving Fans
- 7.8 - How to build a COMMUNITY (facebook private group set up) (6:59)
- 7.9 - Affiliate Marketing 101 (7:55)
- Refund Rate Insights
- ROI Calculator
JOB SHADOWS
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CASE STUDIES
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BONUS : LIVE STUDENT CALLS
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